I'm currently reading 'Wally Olins - The Brand Handbook'.So far, so good. Olins is "generally recognized as the world's most experienced pracitioner of corporate identity and branding".
This is a useful, easy-reference manual that holds information about developing the 'core idea', explains four vectors of brand tangibility, with sections on topics such as brand architecture and developing the branding programme.
It's easy to read, with lots of imagery and good examples of 21st century brands and case studies in each sector.
My rating so far: recommended.
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